Summer/Fall 2015 New Product Launch

At Prim, we do a lot of research when we expand our inventory and this time it was no different. We really take the conversation beyond the owners and talk to brides, planners, and event spaces to get a feel for what people are asking for. We don't just want to follow 1 trend here and there. Our goal as a business, as it has always been, is to create an inventory that is extremely transitional. We want to make sure the first pieces we bought (like the Elizabeth Tufted Sofa) can work with newer pieces that maybe have a different look or feel. We love how unique our inventory is. It is so colorful and every time we set up for an event, we love trying our new combinations together. 

That was really the reason behind the specific pieces you see here. We came up with all kinds of combinations with our current inventory and also love the look of the chic monochromatic look of using all of these new pieces in on cocktail setting. Each piece has something special about it. Tessa (which we have 2 of) has her low back and squared off arm rests giving her a more modern feel, but the tufting adds a fun feminine touch. The Justine Loveseat is very Parisian with her natural wood detail and beige fabric. The Corrine Tufted Loveseat has so much Drama. The tall back, the detailed tufting and the black legs make her ideal for any sweetheart table in any setting. The Marion and Jacques chairs have the same exact cushion style as Johnny and June and on top of that they just evoke classic elegance. a touch of a modern and then mix in some rustic for good measure. The Clara Ottoman is huge! She will absolutely set the tone for your cocktail hour.

Any of these item would fit into a ballroom at the Biltmore, a garden dinner under the lights at The Farm at South Mountain, a romantic corner of The Ice House or even in a dimly lit starry sky setting at the Desert Botanical Gardens. We hope you love them as much as we do and we can FINALLY introduce ....(drum-roll please).....Tessa (x2), Justine, Corrine, Marion and Jacques and Clara!